POLICE – PASSIONATE ABOUT FREEDOM, SINCE 1983
A handful of designers impose their own personal taste on the fashion market, while others follow their lead. Not POLICE. Right from the start, POLICE has stood for defining your own style—one that lives and thrives away from the catwalks and transient trends. From that generation onwards, the brand has always spoken the language of freedom and rebellion. POLICE was, and is, daring. Both in its style and in the quality, the innovation,the pioneering design of its watches and jewels. Wearing POLICE is asserting your own personality. The early days of rugged, on-the-road imagery might be over. But audacity and determination are still very much part of the POLICE DNA. That same DNA that now thrives in POLICE watches and jewels. The POLICE story isn’t merely that of a brand. It’s a 35-year-old evolution of the idea of freedom.